I’ve explained on the Smart Insights blog before why I see social sign-on as a significant technology for integrating social networks with company websites.
I gave the example of Sears Social where users are able to share purchases while the company gains additional insights about the preferences of social network users that can be used for web and email targeting.
This new infographic from Monetate certainly presents the benefits of a lower-friction sign-on process.
I think there is still a big question over whether users want to use social sign-on for transactional sites – it’s a better fit for media/publisher sites.
What do you think, are you happy signing on to retail, travel or even financial services sites via a social network login?
(Click the infographic to enlarge.)
Dave Chaffey is editor of many of the 7 Steps to Success guides on Smart Insights. He is a bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on all things digital, but especially SEO, PPC, social media, email marketing, site design and analytics.
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