Archive for ‘Digital marketing’
Here's May's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Google introduces new customer journey mapping tool Have you seen Google’s new customer journey benchmarking tool for reviewing The Customer Journey to Online Purchase? I thought I would feature it at the start of our round-up of our advice from May 2013 since I haven’t seen it discussed much, perhaps because it’s built into Google's Think...
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Here's April's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Doesn’t time fly? On the 30th April 2013, the WWW was officially twenty years old. How it’s changed and what a “wild ride it’s been” as someone @replied when I shared this. We certainly owe a debt of gratitude to Sir Tim Berner’s Lee, not only for the invention, but also his dedication to keeping it...
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Here's March's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Strategy and planning Early to mid March saw the annual SXSW conference take place in Austin, Texas. This is increasingly influential in highlighting marketing trends and technology. Thanks to David Sealey for his summary of 5 inspiring lessons from marketing. If you’re following the latest trends, then I also recommend Altimeter’s take on the technologies that...
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Here's February's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be given money (virtual). Watch out from May onwards [FT article - requires login]. Some are calling it the Bank of Jeff… Image credit: Mashable Strategy...
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Image: seir+seir / Flickr A new recruiting for digital marketing guide has been released, co-authored by yours truly and my Smart Insights colleague Susanne Colwyn. If you're building or refreshing your digital team this year, it's an up-to-date reference point in our ever evolving industry. You can download the guide here, and there's a related resource in my guide to structuring a digital marketing team. An overview of the guide...
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Here's December and January's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Facebook Graph Search, Vine and Google Analytics Gallery are the biggest announcements. January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 free webinars on January 9th. If you would like to take a look, you...
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Image: amonja / Flickr As web managers we have a lot to think about, don't we? Can people find our content? Does the technology work properly? Are we pleasing our stakeholders? Are there any broken links? Should we be doing more video?... the list is endless. But I'd like to propose you focus on an oft-forgotten area as a matter of urgency in 2013: tone of voice. Cocktails There are...
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Image: Daquella manera / Flickr I would like to share some thoughts about why creativity is important, and how to foster it in your digital team. There are many critical aspects in managing digital marketing teams. Unfortunately, I have observed that many teams are stuck in non-productive patterns. The result is that objectives are not met, due to poor communication and lack of knowledge about sharing and supporting new ideas....
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Image: frimerke / 123RF Stock Photo Much of the effort in the field of ‘big data’ and analytics is aimed at making companies more effective, efficient and relevant in anticipating customer demand, developing products and services – and, most importantly, verifying our thinking. Today, there is little we do without consulting data first, from designing products to setting prices or finding potential customers. But while it’s data that’s driving decision-making,...
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The last Web Managers Group meet-up in London on November 28 raised a number of perspectives on "big data", from the definitions and misconceptions to the emergence of new business models stemming from open data. The increasing availability of data, from behavioural personalisation to social media and marketing analytics, is opening up new opportunities to improve the efficiency of organisations, help identify commercial and marketing opportunities that didn’t exist before,...
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