Archive for ‘Digital strategy’
Image: Marcie Casas / Flickr Implementing an enterprise social network (ESN) often starts as a technical project; but while the technical details of the project are important, talking about them does not increase adoption. Here are five tactics to get your ESN embedded in the company. 1. Talk to risk and legal teams early Enterprise social networks are relatively new, and anything new raises concerns for risk and legal teams....
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Creating an awesome digital strategy isn't rocket science. But with so many elements the mix, it can be tricky to know where to start. This presentation (made at a Digital Marketing seminar in Dublin) demystifies the areas of strategy and planning through a practical approach based on simplicity. In the slides below, we'll: • Examine the elements of a successful digital strategy and offer solid tips for planning amazing digital...
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Image: Clearly Ambiguous / Flickr It’s good to see that the still-emerging field of digital governance has now hit the radar of the analyst community. Leading global technology research firm Forrester has just published an excellent report which perfectly captures why governance matters, and how good governance can optimise the digital customer experience. Especially in today’s complex multi-site, multi-channel environment, serving increasingly demanding audiences, the customer experience is a critical...
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If you’ve been reading anything about web experience management lately you’ll have come across the phrase “mobile first” – the process of designing, creating and delivering content with mobile device compatibility in mind. The past three years have seen firms weigh up the relative benefits of mobile apps and mobile websites as they try to find the best way of meeting user requirements. In fact, one of the striking aspects...
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Here's December and January's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Facebook Graph Search, Vine and Google Analytics Gallery are the biggest announcements. January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 free webinars on January 9th. If you would like to take a look, you...
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Image: Daquella manera / Flickr I would like to share some thoughts about why creativity is important, and how to foster it in your digital team. There are many critical aspects in managing digital marketing teams. Unfortunately, I have observed that many teams are stuck in non-productive patterns. The result is that objectives are not met, due to poor communication and lack of knowledge about sharing and supporting new ideas....
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Image: frimerke / 123RF Stock Photo Much of the effort in the field of ‘big data’ and analytics is aimed at making companies more effective, efficient and relevant in anticipating customer demand, developing products and services – and, most importantly, verifying our thinking. Today, there is little we do without consulting data first, from designing products to setting prices or finding potential customers. But while it’s data that’s driving decision-making,...
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Here's November's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. November is now synonymous with Movember in many countries. It’s been great to see the growth of this cause in recent years. This year it seemed that every other person was supporting it. It’s an interesting story of how Movember has grown from 30 Mo Bros in Melbourne, Australia in 2003 to 854,288 Mo Bros and Sistas...
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Rarely a week passes without the subject of organisational silos popping up, generally as someone is venting frustration. All of us working with digital media are all too familiar with this. Organisational silos have been with us for centuries. We dislike failing and we generally dislike change, so we group together. Silos develop naturally over time inside an organisation if they aren’t specifically countered. Digital activities and websites have added...
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A conversation I had earlier this week with the director of a group, for whom I am setting up email communication and social media accounts, was a sharp reminder of the importance of the need to build sincere and respectful connections with users. Given that the group is fairly new and stems largely from a base of carefully cultivated contacts, the director was strongly opposed to using opt-out to collect...
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