Archive for ‘Mobile’
Image: Per Axbom / Flickr If there’s one thing that every web manager has had on their agenda in recent times it’s responsive. Responsive Web Design has become the defacto standard of web sites in a very short space of time. But is it a silver bullet? Is it a magic cure for many digital illnesses our sites (and visitors!) have been suffering from? When I first started looking at...
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In digital, being primed for constant change is a way of life, and the web's design evolution phases - from "liquid", through "stretched" and "fixed" and now on to "responsive" design - provide useful vantage points from which to pinpoint the changes undergone and where we are now on the journey. Our meetup on 6th February shed light on a range of device, publishing, user experience and broader trends transforming...
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Here's February's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be given money (virtual). Watch out from May onwards [FT article - requires login]. Some are calling it the Bank of Jeff… Image credit: Mashable Strategy...
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If you’ve been reading anything about web experience management lately you’ll have come across the phrase “mobile first” – the process of designing, creating and delivering content with mobile device compatibility in mind. The past three years have seen firms weigh up the relative benefits of mobile apps and mobile websites as they try to find the best way of meeting user requirements. In fact, one of the striking aspects...
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In the world of web, all signs point to the fact that mobile devices will very soon replace desktops as the number one way to access the internet. It's already happened in China and the rest of the world isn't far behind. So in Oxfam Ireland we decided to get prepared. We've just relaunched our shiny new website, which we rebuilt from the ground up. And what's the biggest change? ...
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Among the most visible developments in October was the introduction of new hardware platforms. Both the iPad mini and the Kindle Fire were announced to much fanfare, while Windows 8 and Microsoft Surface hit the headlines. One of the most popular news items was this video simulation of the way we will use our phones in 2025. Part of a study by Virgin Media and The Future Laboratory called Generation...
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Dave Chaffey of marketing strategy advice site SmartInsights.com summarises digital marketing developments from September. Social media marketing - changes from three of the main networks Facebook introduced a paid version of offers - Previously available free-of-charge, but not used widely, expect to see more coupon-based offers to redeem online or offline now Facebook is charging for them as part of their advertising feature. Twitter improves ad targeting options - This new feature...
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For many website owners, getting the mobile user experience right can feel significantly more challenging than for the fixed web. In this post I'll discuss some of the mobile challenges and share interesting insights from some recent WhatUsersDo mobile usability tests. But first an apology! At this point in most blog posts about the mobile internet there's a beautifully crafted infographic dramatically showing its explosive growth. I'm sorry I don't...
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If I were to ask you how many of the biggest corporations in the world have a dedicated mobile website, what would your answer be? With the explosive growth of mobile usage and the continual claims of 2012 as the “year of mobile” you might guess that the percentage is relatively high. 50%? 60%? Well you’d be mistaken. In Magus's new study, conducted in conjunction with Investis, entitled “How mobile-ready...
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