Archive for ‘Social media’
Here's May's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Google introduces new customer journey mapping tool Have you seen Google’s new customer journey benchmarking tool for reviewing The Customer Journey to Online Purchase? I thought I would feature it at the start of our round-up of our advice from May 2013 since I haven’t seen it discussed much, perhaps because it’s built into Google's Think...
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Barely a week seems to go by when a major privacy or security breach of some sort doesn't grab the headlines of digital or wider news media. Whether its cyber attacks on government or business websites, the hacking and theft of data from major social networks or online service providers, consumer backlashes against new privacy policies that breach acceptability, or personal reputations brought into disrepute by digital prying or gaffes...
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Here's April's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Doesn’t time fly? On the 30th April 2013, the WWW was officially twenty years old. How it’s changed and what a “wild ride it’s been” as someone @replied when I shared this. We certainly owe a debt of gratitude to Sir Tim Berner’s Lee, not only for the invention, but also his dedication to keeping it...
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Image: Elsie esq / Flickr Back in the 1990s, many companies just had one, global website to represent their businesses. Now, however, you’re likely to have a dedicated website for each of your markets, and may even have several. If this story sounds familiar, your organisation is probably facing the challenge of how to give these sites local colour without diluting your global brand. It’s quite a conundrum: many local...
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Here's February's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be given money (virtual). Watch out from May onwards [FT article - requires login]. Some are calling it the Bank of Jeff… Image credit: Mashable Strategy...
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Here's December and January's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Facebook Graph Search, Vine and Google Analytics Gallery are the biggest announcements. January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 free webinars on January 9th. If you would like to take a look, you...
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The last Web Managers Group meet-up in London on November 28 raised a number of perspectives on "big data", from the definitions and misconceptions to the emergence of new business models stemming from open data. The increasing availability of data, from behavioural personalisation to social media and marketing analytics, is opening up new opportunities to improve the efficiency of organisations, help identify commercial and marketing opportunities that didn’t exist before,...
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Here's November's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. November is now synonymous with Movember in many countries. It’s been great to see the growth of this cause in recent years. This year it seemed that every other person was supporting it. It’s an interesting story of how Movember has grown from 30 Mo Bros in Melbourne, Australia in 2003 to 854,288 Mo Bros and Sistas...
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Among the most visible developments in October was the introduction of new hardware platforms. Both the iPad mini and the Kindle Fire were announced to much fanfare, while Windows 8 and Microsoft Surface hit the headlines. One of the most popular news items was this video simulation of the way we will use our phones in 2025. Part of a study by Virgin Media and The Future Laboratory called Generation...
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Dave Chaffey of marketing strategy advice site SmartInsights.com summarises digital marketing developments from September. Social media marketing - changes from three of the main networks Facebook introduced a paid version of offers - Previously available free-of-charge, but not used widely, expect to see more coupon-based offers to redeem online or offline now Facebook is charging for them as part of their advertising feature. Twitter improves ad targeting options - This new feature...
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