Archive for ‘Trends’
In digital, being primed for constant change is a way of life, and the web's design evolution phases - from "liquid", through "stretched" and "fixed" and now on to "responsive" design - provide useful vantage points from which to pinpoint the changes undergone and where we are now on the journey. Our meetup on 6th February shed light on a range of device, publishing, user experience and broader trends transforming...
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Image: seir+seir / Flickr A new recruiting for digital marketing guide has been released, co-authored by yours truly and my Smart Insights colleague Susanne Colwyn. If you're building or refreshing your digital team this year, it's an up-to-date reference point in our ever evolving industry. You can download the guide here, and there's a related resource in my guide to structuring a digital marketing team. An overview of the guide...
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Here's November's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. November is now synonymous with Movember in many countries. It’s been great to see the growth of this cause in recent years. This year it seemed that every other person was supporting it. It’s an interesting story of how Movember has grown from 30 Mo Bros in Melbourne, Australia in 2003 to 854,288 Mo Bros and Sistas...
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Big data – data sets so large and complex they are said to require highly specialised technology and processing – makes a lot of promises. Behavioural data promises to increase campaign effectiveness, categorising and grouping customers into microsegments of special interests. Social media monitoring promises to make sense of conversations across Twitter, Facebook and Pinterest, gauging brand perception. While analysis of internal processes in ever-greater depth claims to spot opportunities to reduce costs and...
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In the world of web, all signs point to the fact that mobile devices will very soon replace desktops as the number one way to access the internet. It's already happened in China and the rest of the world isn't far behind. So in Oxfam Ireland we decided to get prepared. We've just relaunched our shiny new website, which we rebuilt from the ground up. And what's the biggest change? ...
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A conference designed to identify the key trends likely to overwhelm and bust the existing business models that govern the marketing and media business has finalised its speakers list. Organised by The Drum, 4 Minute Warning aims to give companies an opportunity to identify key trends – which may seem insignificant at present – but could rapidly transform their businesses. Taking place on 5 December, speakers now include Russell Buckley, formerly of...
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Among the most visible developments in October was the introduction of new hardware platforms. Both the iPad mini and the Kindle Fire were announced to much fanfare, while Windows 8 and Microsoft Surface hit the headlines. One of the most popular news items was this video simulation of the way we will use our phones in 2025. Part of a study by Virgin Media and The Future Laboratory called Generation...
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Image credit: psiaki on Flickr In recent months there has been persistent and largely erroneous talk about the death of web content management (WCM). This discourse - largely the result of the desire of WCM vendors to position themselves as suites capable of being one-stop-shops for digital marketers - if nothing else, demonstrates how far WCM has come over the last few years. Indeed to the point where the central...
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Image credit: 36clicks / 123RF Stock Photo People today are using more devices and screens than ever before, from traditional desktop PCs and laptops through to a variety of smartphones, tablets and consoles. EPiServer's own research Developing a Mobile Strategy revealed that customers are now less forgiving of poor mobile experience, but only 30% of companies reported having a mobile optimised site or app, let alone a site optimised for tablet....
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Image credit: rudall30 / 123RF Stock Photo (adapted) Here's the monthly digital marketing news, from Dave Chaffey of marketing strategy advice site SmartInsights.com... There were no major updates on the major digital platforms in August. Perhaps the most significant was the announcement that Pinterest has opened free access to all and developed new mobile services which could further spur adoption. I’d pick our first alert on the new content streaming services as the...
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