Archive for ‘User experience’
Image: Per Axbom / Flickr If there’s one thing that every web manager has had on their agenda in recent times it’s responsive. Responsive Web Design has become the defacto standard of web sites in a very short space of time. But is it a silver bullet? Is it a magic cure for many digital illnesses our sites (and visitors!) have been suffering from? When I first started looking at...
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In digital, being primed for constant change is a way of life, and the web's design evolution phases - from "liquid", through "stretched" and "fixed" and now on to "responsive" design - provide useful vantage points from which to pinpoint the changes undergone and where we are now on the journey. Our meetup on 6th February shed light on a range of device, publishing, user experience and broader trends transforming...
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Image: Clearly Ambiguous / Flickr It’s good to see that the still-emerging field of digital governance has now hit the radar of the analyst community. Leading global technology research firm Forrester has just published an excellent report which perfectly captures why governance matters, and how good governance can optimise the digital customer experience. Especially in today’s complex multi-site, multi-channel environment, serving increasingly demanding audiences, the customer experience is a critical...
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If you’ve been reading anything about web experience management lately you’ll have come across the phrase “mobile first” – the process of designing, creating and delivering content with mobile device compatibility in mind. The past three years have seen firms weigh up the relative benefits of mobile apps and mobile websites as they try to find the best way of meeting user requirements. In fact, one of the striking aspects...
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Here's November's monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. November is now synonymous with Movember in many countries. It’s been great to see the growth of this cause in recent years. This year it seemed that every other person was supporting it. It’s an interesting story of how Movember has grown from 30 Mo Bros in Melbourne, Australia in 2003 to 854,288 Mo Bros and Sistas...
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A conversation I had earlier this week with the director of a group, for whom I am setting up email communication and social media accounts, was a sharp reminder of the importance of the need to build sincere and respectful connections with users. Given that the group is fairly new and stems largely from a base of carefully cultivated contacts, the director was strongly opposed to using opt-out to collect...
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In the world of web, all signs point to the fact that mobile devices will very soon replace desktops as the number one way to access the internet. It's already happened in China and the rest of the world isn't far behind. So in Oxfam Ireland we decided to get prepared. We've just relaunched our shiny new website, which we rebuilt from the ground up. And what's the biggest change? ...
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Among the most visible developments in October was the introduction of new hardware platforms. Both the iPad mini and the Kindle Fire were announced to much fanfare, while Windows 8 and Microsoft Surface hit the headlines. One of the most popular news items was this video simulation of the way we will use our phones in 2025. Part of a study by Virgin Media and The Future Laboratory called Generation...
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Image credit: psiaki on Flickr In recent months there has been persistent and largely erroneous talk about the death of web content management (WCM). This discourse - largely the result of the desire of WCM vendors to position themselves as suites capable of being one-stop-shops for digital marketers - if nothing else, demonstrates how far WCM has come over the last few years. Indeed to the point where the central...
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Image credit: 36clicks / 123RF Stock Photo People today are using more devices and screens than ever before, from traditional desktop PCs and laptops through to a variety of smartphones, tablets and consoles. EPiServer's own research Developing a Mobile Strategy revealed that customers are now less forgiving of poor mobile experience, but only 30% of companies reported having a mobile optimised site or app, let alone a site optimised for tablet....
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