I was supposed to present at the Web Managers Group London meet-up back in October, but I tore my ankle ligaments playing football so I instead presented my ankle to the A&E department! I'm Roberto Kusabbi, I manage the British Heart Foundation online community and social media. Luckily, my (now ex) colleague and brilliant all-round digital person Laila Takeh presented the case study in my place. My talk was going to share...

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